A business website’s job is to answer three questions quickly: What do you do, where are you, and how do I reach you? The ten points below answer those three questions in full. You can check your own site against this list.
1. A phone number you can call with one tap
Most visitors arrive on a phone. Your phone number should be visible at the top of the page and start a call when tapped. If the number is written inside an image, it can neither be called nor read by Google.
2. A WhatsApp link
Many customers prefer writing to calling. A WhatsApp button that opens with a ready message (“Hello, I’m writing via your website”) makes it even easier.
3. A clear address and a map
Write your address as text and add a Google Maps link or a small map next to it. The address should be exactly the same on your site, your Google Business Profile and your social media. That consistency builds trust with both Google and AI assistants.
4. Opening hours
“Are they open right now?” is the most common question. Give your hours and holidays, and update them when they change. Wrong hours mean a customer turned away at the door.
5. A separate section or page for each main service
Five words under “Our services” are not enough. Describe each service in a few sentences: what it is, who it suits and how it works. Both Google and customers want to find the service they are looking for by name.
6. Prices or a price range
Publishing prices is not possible in every sector, but if you can, do. Instead of “call for a price”, a sentence like “painting a two-bedroom flat starts from [price]” helps the visitor decide faster. Note: in some professions, such as law, advertising rules forbid publishing prices; check the rules for your profession.
7. Real photos
Real photos of your premises, your team and your work build far more trust than stock images. Well-lit, neatly cropped phone photos are enough.
8. A short “About us”
Say who you are, how long you have been doing this and where you are in a few paragraphs. Visitors want to work with people, not just a business.
9. Frequently asked questions
Write down the five questions you are asked most on the phone, with answers: “Do you offer pick-up?”, “How many days does it take?”, “Do you take cards?” These help customers and can be used as direct answers in Google and AI searches.
10. A privacy notice
If your site has a contact form or collects visitor information, you need a privacy notice under the data protection law that applies to you (for example GDPR in the EU, KVKK in Türkiye). Short and clear is enough.
Check the technical side too
- The address bar should show a padlock (https).
- The site should open on a phone in 2-3 seconds. To measure it, see our website speed article.
- The site should be connected to Google Search Console so you see problems early. Details in our Search Console guide.
Everything on this list comes as standard on every site we build. See the plans or write to us.